Social media careers are becoming ever so popular, perfect for those with a creative flair. It’s a job where you’ll focus on scrolling and creating on social media rather than being given out for doing it. There is an endless list of social media jobs out there that you can apply for today. They range from creating graphics to writing content and everything in between. We look at all the variety of social media jobs out there now. If any of these sounds like your dream, we will guide you on getting that job.
Social Media Manager
You are responsible for creating a brand’s online presence as a social media manager. You will work with specific social media channels based on your company and their target audience. As a social media manager, your role will involve monitoring, moderating, and responding to comments. You will also have to manage deals with other brands and create/share posts, videos and more. You will likely use social media tools such as Hootsuite, Buffer, and Sprout Social. They will help you schedule your social media content and keep on top of your content calendar.
For this role, you will need previous experience on a marketing team. You will head marketing campaigns, and once you execute campaigns, it’s then down to you to gather and analyse the results. You should take the positives and negatives of each campaign to improve or establish best practices for the next marketing campaign.
Social Media jobs always need a great copywriter. You might be wondering why? As a copywriter, you’ll be responsible for writing engaging content for social media posts. You’ll have to do your best to promote your business, sometimes even in 140 characters or less, as seen on Twitter!
A degree is not always required for this job. It can help to have a degree in English, Marketing or Communications. You may get hired on writing experience alone.
Graphics designers are always in high demand. They create images using tools such as Photoshop and Illustrator. These could be GIFs, motion graphics, photos or illustrations. As a graphic designer, you should know how to create engaging and informative content for your brand’s social media. You must also stick to your brand guidelines and ensure unity in your posts.
You’ll need a degree in Graphic Design or a similar field. For larger organisations, you’ll need a few years of experience. Graphics designers often find work in sports where teams and businesses need graphics.
Videos are essential on social media and perform very well for businesses. You will have to create content for each social media, and these channels will vary depending on your target audience. Short videos are becoming ever so popular on channels such as TikTok and Instagram. Businesses are putting more and more emphasis on TikTok, where they can target their younger audience.
Public Relations Specialist
Public relations specialists are responsible for giving a positive public image for their brand. You will have to manage your brand’s perception on social media. In times of controversy, you will have to steer your business in the right direction and release statements if needed. It can be a high pressured job depending on the industry you work in.
To get a job in this area, you will need a degree with a specialisation in an area such as writing, journalism, communications or business.
Social Media Consultant
A fantastic social media job is becoming a social media consultant. if you have years of experience in social media, then get ready to reach new heights by helping smaller businesses with their social media campaigns. You could even start your own social media consulting firm. Small businesses, start-ups and non-profits are always looking for help with social media, and they would rather hire a consultant rather than hire in-house as they may not have the budget to hire another employee.
Social Media Director
A large business will need a social media director to oversee the entire social media team. You must keep on top of the ever-changing social media and digital space. Directors may work as part of a marketing department across various industries.
You will need years of top experience in a social media role to get this role. It will also help if you have any experience managing others in the marketing industry.
Many companies realise the importance of having a strong social media presence. It is clear that just having a presence on social media is not going to target your audience. This is where your community manager will step in. They will help to build loyalty among your customers online and establish communities. Communities are becoming so popular online and can be very lucrative for businesses.
Community managers promote engagement among their audience. They want to build strong relationships both on social media and offline too. They may set up online and even physical events to help their community grow. It can be a very rewarding job seeing others connect over a product or service your company works on.
We hope we’ve helped you understand the many social media jobs. You can find many of these jobs in Ireland if you quickly search on job sites online. Of course, this is not the complete list, and many other social media roles exist in the workspace.
Social Media Jobs FAQ
Is a degree required for social media jobs?
Not necessarily, but most jobs will look for a degree to apply for. Other jobs may simply just based on experience alone.
Are there any social media jobs in Ireland?
Yes, we think there are lots of social media jobs in Ireland. Do a quick search on jobs sites and see if any are available online.
What will help me apply for a social media job?
Experience is always a benefit to applying for a social media job. If you don’t have any experience, then why not help a local business with their social media to get some hands-on experience. It will look great if you take the initiative and your own time to help out a business.