The following is a list created after we conducted research on all the courses that offer Digital Marketing elements to their course. They are both BA courses and Masters. If you want to begin your Digital Marketing career then one of these courses may be of some interest to you. This list includes the best digital marketing courses in Ireland. These courses are not ranked in order of popularity.
This list is not ranked in any order of popularity.
1.
MSc in Digital Marketing Strategy
(TCD) Trinity College Dublin
Website: tcd.ie
Type of Study: Full-Time
The MSc in Digital Marketing Strategy in TCD was rated 1st in Ireland and Western Europe for E-Business and Digital Marketing by Eduniversal 2019. Naturally, with accolades like this, it took the top spot for us. Some topics the course focuses on are a digital design and user experience. Students will learn to become masters of digital marketing tools such as Google Adwords, Analytics, Facebook Insights, HubSpot Tools and lots more. All these tools are crucial for digital marketing and this course will give you an in-depth understanding of them. They also have a lot of guest speakers and lecturers who participate in the course such as current executives of MNCs like Google, Facebook, Twitter and Microsoft.
2.
MA in Social Media Communications
(DCU) Dublin College University
Website: dcu.ie
Type of Study: Full-Time, Part-Time
This course is a Masters in Social Media Communication at Dublin College University. This master addresses the role of social media in the world today and its increasing power in the world of media and communication. One of the main outlines of the course is to provide students with knowledge on the social scientific understanding and analysis of the emergence and functions of social media in a society that is online. One of the aims of the course is to enable their students to develop effective social media communication strategies.
3.
MSc in Digital Marketing Strategy
(MTU) Munster Technological University
Website: cit.ie
Type of Study: Full-Time, Part-Time, Online
It is popular now for companies to shift their marketing budgets towards Digital Marketing. The course is aimed at those who work in both traditional and digital marketing or more similarly those who want to work toward a more senior role that requires a further understanding of Digital Marketing. This course will help students gain expert knowledge in the fields of digital marketing strategy and digital leadership.
4.
MSc in Digital Marketing
(LIT) Limerick Institute of Technology
Website: lit.ie
Type of Study: Full-Time
This course is a one year programme with a focus on data analytics, social media management and strategic marketing. This programme utilises real-life companies, online delivery and cutting edge technology to make the course accessible for every type of learner and engage relevant content. In this course, you learn both the theory and then practice running effective digital marketing campaigns.
5.
MSc in Digital Marketing
(TUD) Technological University Dublin
Website: www.tudublin.ie
Type of Study: Full-Time
TUD has developed an innovative programme for graduates who want to specialise in the area of digital marketing. It is designed to develop expertise in 3 key areas: strategy, analytics and technology. Graduates of this programme will have exciting prospects ahead of them in the marketing and media industry who will be skilled in mobile, analytics and cloud technology.
6.
MSc in Digital Marketing
IT Carlow
Website: itcarlow.ie
Type of Study: Full-Time
The digital era has changed the field of marketing with a big shift to digital marketing. Marketing students must embrace this new and dynamic landscape. This programme is aimed at graduates and professionals who want to develop their career path in digital marketing and develop an advanced digital strategy. Students on this course will have the opportunity to work on an exciting live project with a business which will give them a feel for work in this area.
7.
MSc in Digital Marketing
(TUS) Technological University of the Shannon: Midlands Midwest
Website: ait.ie
Type of Study: Full-Time
This programme has a focus on data analytics, software implementation and marketing using new technologies. The programme covers the impact of digital technology on the business and marketing functions of organisations, integrating social media tools and much more. The programme will develop an understanding of digital marketing but also provides graduates with the digital marketing skills to work effectively in the modern workplace.
8.
BA in Digital Marketing
(TUD) Technological University Dublin
Website: tudublin.ie
Type of Study: Full-Time
This course differs from the above programmes as it is a BA which runs for 4 years. Here you will learn about digital marketing and the latest tools to help businesses reach a wider audience and engage them. Subjects on the programme include the following: Marketing, Web Design, Market Research and Online Advertising. This course will give you a great overall knowledge of digital marketing and a great start to your career.
9.
BA in Digital Marketing & Public Relations
(DKIT) Dundalk Institute of Technology
Website: dkit.ie
Type of Study: Full-Time
This course is a level 7 degree with an option to take a year-long Level 8 “add on”. The degree prepares students for employment within the marketing industry. One of the main selling points of the course is the semester-long work placement which gives students the ability to bring their practice into the workspace.
10.
BA in Marketing & Digital Media
(WIT) Waterford Institute of Technology
Website: wit.ie
Type of Study: Full-Time
Marketing is responsible for customer relationships and communicating with customers. It involves promoting new products or services, researching customers’ needs and more. Marketing has moved into the digital era with organisations now communicating with customers on mobile phones, websites, social media and email. This course will help you gain those skills to reach those customers using digital marketing tools.
11.
BA in Digital Marketing
(IADT) Institute of Art Design + Technology
Website: iadt.ie
Type of Study: Full-Time
Digital Marketing is crucial to the growing world of technologies, platforms, consumer dynamics, business and brands. This course combines traditional marketing theory with practice and digital tools to give you a good full rounded knowledge of digital marketing. During this programme, you will develop an online marketing strategy for a business idea and work on “real world” business scenarios to develop sales, CRM and digital marketing campaigns.
12.
BB in Business Studies (Digital Marketing)
(TUS) Technical University of the Shannon: Midlands Midwest
Website: lit.ie
Type of Study: Full-Time
This is a new business degree where you will learn digital skills. During this programme, you will build interactive apps, write social media content and learn much more. There is a full semester of Work Placement in Year 3 to practice what you have learned in the degree in the “real world”. You will develop a wide range of skills on this programme which will let you choose the career path you want to follow.
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