Business

Business

What is Affiliate Marketing: Beginners Guide

In affiliate marketing, affiliates advertise the products and services of other companies on their websites and receive a commission for this. Affiliate marketing is a tool with which performance marketing, i.e. data-driven marketing, can be carried out.  It has firmly established itself in the advertising landscape on the Internet. There are different remuneration models. What …

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The Rise of Influencer Marketing and How to Use it Effectively

Our world is evolving. Consumers are not reaching out to brands through traditional methods as much anymore, such as TV and print ads. Instead, they’re turning to social media influencers to get their information on new products, services and trends. Businesses need to adapt accordingly—and that’s where influencer marketing comes in. This article will explain …

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