How to Find a Profitable Affiliate Marketing Niche

Niche affiliate marketing

Affiliate marketing is a great way to earn a passive income by making money through commissions. There are many affiliate marketplaces available online. You need to find a profitable niche to succeed as an affiliate marketer. This article will show you how to do that.

Step 1: Start With Your Interests

Sports interests

The first step to finding a profitable affiliate marketing niche is to look at your interests. What do you like doing? What do you know about? And what are you good at?

What are your passions in life? Do you love computers and technology, or do sports come naturally to you? Something else, in particular, may resonate with how you spend your time outside of work.

If none of these questions feels like they apply to you, don’t worry—there is no right or wrong answer here! You may be surprised at how much information this little exercise will bring up about yourself for us to get started on our journey together towards finding an excellent niche for your business.

Step 2: Identify your Keyword

affiliate keywords

As you know, keywords are the words people type into search engines when looking for information. Keywords determine what shows up on the search engine results page (SERP). 

If you have a keyword that gets a lot of searches from people looking for information about it and it’s relevant to your topic, then this is a good thing. If your content ranks well for this keyword, people will find it when they search Google or other search engines. 

In affiliate marketing terms, these are called “high-volume” keywords since many people search for them daily.

You can use many tools to find profitable keywords, such as Semrush or AHREFS. Their tools let you see how competitive these keywords are as well, so you can choose those which aren’t too competitive if necessary.

Step 3: Choose a Platform for your Niche Site

Now that you’ve chosen a niche, it’s time to choose a platform for your site. As with choosing a niche, there are many platforms out there, and finding the one that suits your needs is challenging. Here are some things to consider when choosing a platform:

  • Is it easy to use? Not every platform is created equal when it comes to usability—some will have confusing user interfaces, and others might require significant technical knowledge just to get started. Make sure that whichever one you choose has an interface that doesn’t require anyone on your team (or yourself) to spend weeks learning how their software works before they can start using it effectively!
  • Does it have good support? Another important factor in choosing any kind of software is whether they offer good support if something breaks or goes wrong with their product; this includes things like phone calls from their customer service team as well as documentation on how users should troubleshoot problems themselves if possible rather than calling in every time something doesn’t work right away!

Step 4: Check the Competition

Once you have a list of potential products, it’s time to investigate the competition. We’re going to look at four factors:

  • The number of backlinks that each product page has
  • The number of reviews that each product page has
  • The number of shares and comments the product pages receive on social media channels
  • How many subscribers the top 3 blogs in your niche have

Step 5: Do Market Research

Market Research
  • Google Keyword Planner: This tool is great for finding a niche with lots of search volume. You can see which keywords are getting the most monthly searches, how much competition there is for each keyword, and how much budget advertisers spend on that keyword. It’s also helpful to see if your competitors have used these keywords in their campaign ads or content.
  • Google Trends: Google Trends lets you see how often certain terms are being searched over time by geographic region and device type. This can give you an idea of whether demand for a product or service has changed recently and whether it will continue to rise in the future—or if people are just looking up one-time things like recipes or movie release dates now that they’ve found what they needed.
  • Search Console: If someone types “how do I” into Google’s search bar, your website won’t appear unless it ranks well enough on page 1. But why not put yourself at the top of those results by optimising all those relevant keywords? That way, when people do ask questions about what products fit their needs best—whether through Search Console’s Product Listing Ads feature or some other method—you’ll be waiting there, ready with an answer!
  • Analytics: You know what stats aren’t tracked anywhere else? Actual sales data from affiliates who’ve used your links before

Step 6: Check the Demand

Once you have chosen a product to sell and an affiliate program to promote it through, the next step is to check the demand for your niche. 

Demand can be measured differently, but the most common way is using Google Trends for “niche product” or other tools like Semrush.

This tool will show how often people search for that term over time and how popular it’s been over time. You’ll want to look at several months’ worth of data because there may be seasonal spikes or dips in popularity.

Step 7: Analyse the Competition

Analyse the Competition

It’s important to check the competition in a niche before you start. The more competitors there are, the harder it will be for you to rank your site and get traffic.

You’ll need to look at the number of sites in your chosen niche, and how many of them are on a similar theme to yours. If there are loads of sites in your niche with similar topics or themes, it may be worth looking for another topic that isn’t as saturated with websites already.

Next up is domain name length – do all these sites have short names (e.g., “best-website-designs”) or long ones (e.g., “thebestwebsiteisawesomesthemeeverandyoucanuseittodayifyouwant”). 

You can find out what other keywords people use using Google’s Keyword Planner tool – just put some related keywords into the search box and see what comes back!

Step 8: Determine Your Unique Selling Point

You already know that you must find your niche and make it profitable, but you also need a Unique Selling Point (USP). With a USP, your business will be the same as any other affiliate marketing site out there. So how do you get one?

  • Evaluate the competition in your niche: Do they have the edge over their competitors? What makes them unique? Take note of their USPs and try to perform research on how they got their edge over others in the industry.
  • Define what makes you different from competitors: Your USP should include something that sets you apart from other businesses in the market – whether it be a special product or being more affordable than others.
  • Make sure your USP is unique: Don’t just copy someone else’s idea; come up with something original! Otherwise, it won’t attract customers because they’ll see right through it.

Examples of Niches

You don’t have to be an expert in every niche. For example, if you know about computers and technology but not fashion, you can still find a profitable affiliate marketing niche by creating content around topics such as:

  • How to choose the best laptop for your needs
  • The best laptops for gaming
  • How to choose a laptop that is durable and will last for years

In other words, it doesn’t matter if you aren’t an expert in every niche – just look at what other people are talking about!


Running a niche website can be profitable if you find a suitable niche and spend time writing high-quality content and maintaining the site often. It can be a handy side hustle if you have a full-time job. Most niche affiliate sites start off as side projects but can grow into larger projects over time.

Ciaran Aherne

Ciaran Aherne

I have a passion for Digital Marketing and conducting online Market Research. I have a big interest in videography and spend a lot of time creating videos using drone footage I shot.
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